Vertical VAR works with industry leading ISVs to enhance their end user's success, while helping the ISV improve profitability and sharpen focus on its core application software business.

Situation

Infrastructure providers and their business partners work with ever increasing complexity in the delivery of products and services, combined with decreasing margins.

Implications

These pressures are changing the economics of reselling infrastructure products, forcing many industry leading software vendors (ISVs) to reevaluate their coupling of infrastructure solutions with their application software.

Unique VAR Approach

Unlike traditional geography based infrastructure resellers, Vertical VAR partners with ISVs, jointly serving their industry vertical customers or cross industry niche.

ISV Benefits

Vertical VAR focuses on the sale and delivery of infrastructure and support services partnered with the end user's key ISV. Result: Superior financial results and customer satisfaction.

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